Board Member Focus: 5 Questions - Christina Schwartzman, CEO, Sawgrass Recreation Park

1. How long have you been in the attractions industry?

I’ve been in the attractions industry for 18 years. While finishing my criminology degree at the University of Florida, I helped rebuild our family park after Hurricane Wilma. I planned to join the U.S. Marshal Academy, but while waiting, I fell in love with my dad’s vision. When the call came, I stayed. Best decision ever.

2. What is your favorite job you’ve had in the industry and why?

Over 18 years, I’ve worn many hats in our family business—sales, marketing, cleaning bathrooms, wrangling gators, and now CEO. My favorite roles are leading major capital projects and overseeing HR. Supporting our team and improving guest spaces is deeply rewarding. Sneaking away to witness a guest experiencing one of their bucket list moments? Priceless.

3. What is the most rewarding aspect of working in/for the attraction industry?

Attractions create pure magic. We’re not routine—we offer unforgettable moments. Whether it’s your toddler giggling at a splash pad, your child riding their first coaster, or holding your partner’s hand on a spring-fed float, time stands still. The memories we help create with loved ones are priceless—and truly worth more than gold.

4. What do you enjoy doing in your leisure time?

Like many families post-pandemic, we’ve made joy and adventure a priority! On school breaks or a long weekend, we explore Florida’s hidden gems—and occasionally escape to the quiet mountains. I’m a proud mom, Girl Scout leader, PTA member, and yearbook designer. I also lead three companies and serve on several boards, including FAA, VISIT FLORIDA, Greater Fort Lauderdale’s Marketing Committee, and the Jack and Jill Foundation. Life is full—and I wouldn’t have it any other way.

5. Aside from Florida, what is your dream vacation destination and why?

We’re excited to one day explore Ireland and Scotland as a family. We love hiking, nature, and places rich in history—so these destinations are a perfect fit. With family roots in both countries, the trip will be especially meaningful. My husband and I even dream of retiring there after our time at Sawgrass Recreation Park.